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This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

February 12, 2008

Human Behavior and Attitudes Effect our Environmental Future

New, important commentary on our changing attitudes.

The importance of human behavior and attitudes to our environmental future is not a new idea. It is this connection between human decisions and environmental outcomes that spurred Paul Ehrlich and Donald Kennedy to call in 2005 for a global assessment of human behaviors. What is less clear is how human environmental attitudes get shaped, and what causes those attitudes to change through time. One hypothesis is that the environmental choices humans make depend to a great measure on the connection between humans and nature, and on a broad human appreciation of nature’s constraints and workings. While attention to the human connection with nature might seem remote from the more immediate peril of a bulldozer, there is no doubt that investment in and protection of the environment will require human choices, and some changes in human behavior. Just as we track trends in species loss and forest cover as key environmental indicators, we need to pay attention to trends in human behaviors and attitudes as the ultimate drivers of global change.

Check out this relevant PDF (28 KB) document.

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