About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

February 7, 2008

The Nonpoint Pollution Battle Continues

The Nonpoint Source (NPS) Outreach Toolbox is intended for use by state and local agencies and other organizations interested in educating the public on nonpoint source pollution or stormwater runoff. The Toolbox is a pretty neat little page/site with the lighting up tool box that contains a variety of resources to help develop an effective and targeted outreach campaign.

The Toolbox gets refined through actively surveying citizens about their understanding and actions regarding NPS.

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