About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

April 3, 2008

New York Times Offers Special Section on Green Business

Mind Your Business

The Sierra Club is embarking on its first product endorsement, putting its logo on Clorox's new Green Works cleaning products. A handful of ambitious businesses are aiming to bypass carbon neutrality and move straight on into carbon negativity. These and more stories popped up in The New York Times' "Business of Green" section last week, which covered the green-biz gamut, from companies trying to manufacture safer chemicals, to financial techniques helping to grow the solar sector, to shareholders unconvinced that going green means making green. Also considered: The rise of green-collar jobs and the growth of academic programs focused at moving students into them.

More logo placement details from the Sierra Club.

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