About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

April 29, 2008

The Ocean Project Receives NOAA Grant

The Ocean Project was recently awarded a three-year grant from the National Oceanic and Atmospheric Administration (NOAA) as part of its Environmental Literacy Grants program. The goal of this grant is to significantly increase the effectiveness of our Partners and others in the wider conservation community to bring about real behavior change in their millions of visitors and members. This research project will allow us to better understand how Americans think about the ocean, conservation, and sustainability, and how to better connect with the public to create measurable, lasting change. Essentially, we will learn how our Partner network and the wider conservation community can connect more effectively with the American public in order to build environmental literacy, and create a culture of conservation.

More details in our newsletter from last October.

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