About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

December 23, 2008

Internet Overtakes Newspapers as News Source


In case you needed more convincing about the upward trend in use of the Internet for accessing information and the importance of having a compelling website, the Pew Research Center for the People & the Press reports today that the Internet has now surpassed all other media except television as a main source for national and international news.

Their survey finds that 40% of Americans are getting most of their news about national and international issues from the Internet. And for Americans younger than 30, six-in-ten (59%) say they get most of their news online, the same percentage as television.

Read the summary of findings with link to full report here.

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