About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

June 2, 2009

New research findings now available: America, the Ocean, and Climate Change


The Ocean Project has just released our latest survey results - America, the Ocean, and Climate Change: New Insights for Conservation, Awareness, and Action. it's the largest ever on any environmental issue, with 22,000 adult respondents in the United States. This research expanded considerably on The Ocean Project's research from 1999.

There are many important findings and implications for zoos, aquariums, and museums (ZAMs), as well as other conservation-oriented organizations and agencies. One key finding is that the public is looking to ZAMs to tell them not only about ocean and environmental issues, but how they can help. There are many other implications included in the report, and we hope you will find them useful in your work. Please let us know what you think of this research and what types of things you think we should track in future surveys (we are conducting ongoing tracking surveys every six months). We will also continue to analyze the mountain of data and put forth related resources and tools for you on our website in the coming weeks and months.

To accomodate this unprecedented research, we have developed a new page on our website with the following reports and resources related to the research:
  • Executive Summary
  • Key Findings
  • Presentation of the Findings
  • Summary of Data, which includes a 14-page overview including more extensive review of key findings and methodology, as well as 211-page summary of the data with (1) the survey question/proposition; (2) composite response; and (3) simple bar graph segmenting the response by different geographic region. More resources and tools will be added to this page in the near future.

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