About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

October 21, 2009

International Day of Climate Action on October 24

Hopefully by now you have heard about 350.org's efforts around the world this weekend and are planning to join an action to draw attention to climate change. As of today there are over 4,000 events planned in 170 countries.

The reason for the group's name? Scientists say that 350 parts per million CO2 in the atmosphere is the safe limit for humanity. Many believe it needs to be even lower. Regardless, we are currently at 387 ppm and we need to move faster on lowering that number.

Join an activity where you live (or start one) and take action this weekend!

Learn more about why 350 ppm is so important for coral reefs and our world's ocean.

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