About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

November 18, 2009

Results Available from First Ocean and Climate Change Tracking Survey

The results from our first tracking survey are now available online. Also on our website are a couple of recent presentations from AZA that explain the findings, including America and the Ocean v2.0 — A Summary of Findings Developed by The Ocean Project, by the lead researcher for this initiative, Scott Corwon, with IMPACTS.
The Ocean Project is conducting ocean and climate tracking surveys every six months, to measure changes and test messaging. These tracking surveys nicely complement the comprehensive research that we completed in 2008 on public awareness, attitudes, and behaviors concerning the ocean, climate change, and related issues. This national survey is the largest ever on any environmental issue, with 22,000 American adults surveyed. We also have some data on youth, as well as Canadian adults.
To access the latest survey findings, click here.

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