About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

June 23, 2009

The Reef Tank blog

The Reef Tank recently blogged about World Oceans Day, The Ocean Project, and director Bill Mott. It's a brief read and may be of interest to some.

Here is the intro paragraph:

Better late then never!
World Oceans Day may have come and gone but The Ocean Project, one of the group behind many of the amazing ocean events of June 8th, works year round insuring ocean conservation and protection, education and action. It has grown from a handful of founding North American aquariums and organizations to the world's largest network to advance ocean education and research. When you think of World Oceans Day--you surely think of The Ocean Project. At least, you should.
Enter The Ocean Project's Director Bill Mott, who has been working with various non-profit organizations for over two decades, creating networks and creative coalitions.
"I enjoy working with others around the country, and around the world, working with them to make our individual and collective efforts much more effective for positive change," he says.
And it shows!
You can read the rest of the blog post here.

The Reef Tank blog provides an outlet for marine hobbyists and reef enthusiasts to discuss areas like saltwater tanks, marine biology, marine conservation, climate change, ocean acidification, and more. They have 25,000 members and 250,000 visitors to the site each month. You may like to check it out!

June 15, 2009

President Obama sets up Ocean Policy Task Force

Declaring June as "National Oceans Month", President Obama put some teeth into this proclamation by establishing an Ocean Policy Task Force. It will be comprised of senior level officials and will draft several recommendations, as well as develop a "comprehensive, integrated, ecosystem-based" framework for sustainably regarding US oceans, coasts and the Great Lakes.

June 12, 2009


Did you know that the average American adult receives 41 pounds of junk mail per year?
Creating and shipping junk mail produces more greenhouse gas emissions than 9 million cars, and the adverse effects of these gases – for example, ocean acidification – are detrimental to the health of our ocean. The Ocean Project’s recent public opinion survey reveals that the general public has difficulty seeing the connection between C02 emissions, climate change, and the health of our ocean. As such, it is imperative that zoos, aquariums, and museums do more to direct their audiences to ways to help them realize the connection between their carbon footprint and ocean health.
One such organization is 41pounds.org, who partners with The Ocean Project to stop junk mail and unwanted catalogs. For every household that signs up, 41pounds.org will contact 20 to 35 direct mail companies to remove that household from marketing (junk mail) databases. The 41pounds.org service will eliminate between 80 and 95% of a household's junk mail and specified catalogs, and lasts for 5 years. The cost to each participant is just $41.
When you sign up, be sure to designate The Ocean Project as the Supported Organization so that 41pounds.org will donate $15 of your subscription fee to The Ocean Project. These contributions can add up and help pay our interns!

June 2, 2009

New research findings now available: America, the Ocean, and Climate Change


The Ocean Project has just released our latest survey results - America, the Ocean, and Climate Change: New Insights for Conservation, Awareness, and Action. it's the largest ever on any environmental issue, with 22,000 adult respondents in the United States. This research expanded considerably on The Ocean Project's research from 1999.

There are many important findings and implications for zoos, aquariums, and museums (ZAMs), as well as other conservation-oriented organizations and agencies. One key finding is that the public is looking to ZAMs to tell them not only about ocean and environmental issues, but how they can help. There are many other implications included in the report, and we hope you will find them useful in your work. Please let us know what you think of this research and what types of things you think we should track in future surveys (we are conducting ongoing tracking surveys every six months). We will also continue to analyze the mountain of data and put forth related resources and tools for you on our website in the coming weeks and months.

To accomodate this unprecedented research, we have developed a new page on our website with the following reports and resources related to the research:
  • Executive Summary
  • Key Findings
  • Presentation of the Findings
  • Summary of Data, which includes a 14-page overview including more extensive review of key findings and methodology, as well as 211-page summary of the data with (1) the survey question/proposition; (2) composite response; and (3) simple bar graph segmenting the response by different geographic region. More resources and tools will be added to this page in the near future.