About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

September 21, 2009

Once in a Lifetime Opportunity for our Oceans, Coasts, and Great Lakes


Earlier this month The Ocean Project submitted comments to President Obama and the Interagency Ocean Policy Task Force in order to help them develop the most effective national policy to protect and conserve our oceans, coasts, and Great Lakes. The Ocean Project’s letter focused on how it is critical to include a comprehensive federal strategy and plan for ocean and climate literacy in developing a national ocean policy and management and stewardship framework. We strongly urge the Administration to integrate environmental literacy (including ocean and climate literacy) as a critical component and goal of all agencies, departments, and strategies related to ocean stewardship and conservation.

Please contact The Ocean Project if you would like to read our comments.

During this important opportunity we urge all Partners and friends in the US to weigh in by submitting your own comments and attending the public hearings if possible. Turning up in person is best but you can also connect via live webcasts or call in to the listen-only pone line. Find out more on how to participate at their website.

In addition, the Task Force has just released an interim report that you can access and comment on here.

The Obama Administration is providing us with a great chance to help shape the future health of our oceans, coasts, and Great Lakes. Please take advantage of this once in a lifetime opportunity!

September 9, 2009

American Psychological Association Task Force on Psychology and Climate Change




Why do people continually say that issues such as climate change are important but people don’t feel a sense of urgency? Perhaps psychologists can help get people to act.

A recent press release from the American Psychological Association opens by saying:

While most Americans think climate change is an important issue, they don't see it as an immediate threat, so getting people to "go green" requires policymakers, scientists and marketers to look at psychological barriers to change and what leads people to action, according to a task force of the American Psychological Association.

The chair of APA’s Task Force on the Interface Between Psychology and Global Climate Change, Janet Swim, PhD, of Pennsylvania State University, says “What is unique about current global climate change is the role of human behavior. We must look at the reasons people are not acting in order to understand how to get people to act.”

The task force last month released a report with the primary aim of engaging members of the psychology community (teachers, researchers, those in practice, and students) in the issue of climate change. The task force examined decades of psychological research and practice that have been specifically applied and tested in the arena of climate change, such as environmental and conservation psychology. The report also provides research recommendations and proposes policies for APA to assist psychologists’ engagement with this critical issue.

The task force outlined numerous psychological barriers that are to blame (such as uncertainty, mistrust, denial, lack of control, and habit). They also highlighted some ways that psychology is already working to limit these barriers (such as getting immediate feedback from various devices that show people how much energy and money they're conserving; combining strong financial incentives, convenience, quality assurance, and strong social marketing is another way to spur action). The task force identified other areas where psychology can help limit the effects of climate change, such as developing environmental regulations, economic incentives, better energy-efficient technology and communication methods.

Some Ocean Project Partners and friends may be interested in reviewing their information:

Executive Summary (PDF)
Full Report (PDF)
Policy Recommendations (PDF)

A final version of the report, including images and formatted as a booklet, will be available in the fall of 2009 on the APA website.