About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

February 23, 2010

Fun for change

All of us working on positive social change can get more creative and effective at communicating when designing and delivering new programs that entail any type of behavior change.

Community-focused social marketing is one of the most effective ways to go in bringing about positive change, and there are many examples to pull from around the world (e.g. Doug McKenzie-Mohr's Fostering Sustainable Behavior site), on recycling, waste reduction, energy efficiency, pollution prevention, transportation, and a host of other health and sustainability challenges that our institutions and communities all face.

Making it fun is also something to consider when trying to effect behavior change and certainly works for some people (e.g. Thefuntheory.com). Doing something along these lines might also have the added benefit of making people throughout our communities a little bit happier during these economically and otherwise challenging times.

February 11, 2010

Surf Sweets Launches Campaign

Surf Sweets, a socially responsible company that makes naturally sweetened, gummy candies and jelly beans - and also joined last year with The Ocean Project to promote a children's art contest around World Oceans Day (second annual coming soon!) - recently announced a new campaign called Helping Hearts, which will benefit The Ocean Project and ocean conservation.

During the month of February, for any fan who joins its Facebook page, Surf Sweets will donate $1 to one of two charities (one being The Ocean Project.) Fans get to choose which charity they would like to Surf Sweets to donate to upon joining.

It’s easy to join the Surf Sweets Fan Club and help ocean conservation! Simply find Surf Sweets on Facebook, or go to the Surf Sweets website and click Find Us On Facebook. Once there, join the Surf Sweets Fan Club and then select the charity (hopefully The Ocean Project) that you’d like the $1 donation to benefit. And thanks!