About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

April 22, 2010


Happy Earth Day!

Today is a special day to celebrates our planet Earth. With nearly 3/4 of Earth actually Ocean, remember how much we depend on a healthy ocean and how each one of us can make a real difference, no matter where we live.

On our interconnected planet, everything that we do for Earth Day also benefits our world's ocean, which is downstream and downwind from all of us.

Keep our shared ocean in mind today and also think about how you can get more involved for World Oceans Day on June 8th!

April 21, 2010

Earlier this Spring, Google launched biking directions with their maps. Great stuff to help us all get around with less carbon polluting means!
Learn more here and here.
You can add a biking directions gadget to your website to encourage visitors to get to your location without creating more carbon pollution. It's a great way for each of us to do our part!

Communicating Conservation resources

The Ocean Project has made a major update to its “Communicating Conservation” Web pages.

From our ongoing monitoring of market and communications research, we have provided dozens of the best resources to help our Partners effectively educate for conservation action. Partners can search the extensive database through various categories including market research, communications strategies, as well as communication and education websites; it's also possible to search by author, year, and title.
The Ocean Project monitors the latest data on public knowledge, opinions, and attitudes about the ocean, climate change, the environment, as well as reviews communications tools and resources to help bring about behavior changes. We focus on both published literature and unpublished gray literature.
If you know about a study or report that you think we should include please let us know!

April 12, 2010

How about an Ocean or Aquatic Cleanup for Earth Day or World Oceans Day?


With Earth Day coming up very soon and World Oceans Day 2010 about 50 days away, consider hosting a beach, river, lake, wetland, or underwater cleanup. It's a rewarding way to really make a difference in your community!

Find a bunch of ideas for how to take conservation action,
including a three-page guide on how to organize a cleanup, at the World Oceans Day website.