About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

July 27, 2010

Youth in Action

The Ocean Project’s research has shown that youth (ages 12-17) are a key audience to target with the potential to have a huge impact on improving our ocean planet. Not only is this age group more concerned about environmental issues, they are also more willing to take action to help the environment than adults. Furthermore, youth exert a huge amount of influence within their households. Parents often view their children as more informed about current environmental issues than themselves. Youth already report more involvement with ocean conservation activities than any other age group, but their potential for taking action is far from being fully realized. Check our new youth page for more information and resources on reaching 12-17 year olds.

July 15, 2010

American Opinion on Climate Change Warms Up

Researchers at Yale University and George-Mason University have released new studies, with data on Americans' views on climate change, and related issues. This is some of the most up-to-date research available and sheds some light on how the American public feels about environmental issues.

Perhaps as a result of the BP disaster in the Gulf of Mexico, the good news is that public concern about global warming is once again on the rise, up four points since January. Importantly, the number of Americans who said that the issue is personally important to them rose five points, to 63%.

Climate Change in the American Mind: Americans’ Global Warming Beliefs and Attitudes is a general look at how, and why, Americans feel about climate change. This includes data on what Americans consider to be trustworthy sources of climate change information, how much they worry, and what they think will happen in the future. The study also shows opinions over time (June 2010, January 2010, November 2008).

Climate Change in the American Mind: Public Support for Climate & Energy Policies, polled Americans on the current and future energy consequences of climate change and how they think the government should respond.

The Climate Change Generation? Survey Analysis of the Perceptions and Beliefs of Young Americans provides insights from polling of relatively young Americans, between the ages of 18-34. The study found that this group is generally more disengaged and thinks less about climate change than their older counterparts. However, they are more likely to believe climate change is caused by humans, more optimistic about taking action, and more trusting of scientific experts on the subject.

To access these reports, please visit The Ocean Project's "Communicating Conservation" Web page with a comprehensive database of the latest research and resources for information on how to help communicate about climate change with your visitors and help motivate them to take personal action. Suggestions for additional resources to include are always most welcome!

July 2, 2010

Plan Now for our Planet on 10/10/10





On October 10, 2010, you can help our ocean, our climate, and our world by hosting a Global Work Party!

While World Oceans Day 2010 is still fresh, the BP Deepwater disaster in the Gulf of Mexico expands, and momentum continues to build connecting the health of our ocean, the health of our climate, and the health of our cities and communities, you can help by planning an event for 10/10/10.

This Global Work Party provides an opportunity for zoos, aquariums, museums, nature centers, schools and all our 1,200 Partner organizations in 90 countries to organize something tangible in your local area that will celebrate climate solutions. Some examples of activities already planned include: bike repair workshops in San Francisco, school insulating teams in London, wasteland-to-veggie-gardens in New Zealand, and solar panel installations in Kenya. The ideas and opportunities are limitless!

Our Partners reach millions of people; with your active involvement, we can help this event create a huge impact!

You can learn more and sign up to host a local event at http://www.350.org/oct10.