About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

April 23, 2012

Hope your Earth Day was excellent!

Earth Day is a great opportunity to raise awareness and take action for our blue planet. Let's keep the momentum going through June 8th--World Oceans Day! Check out WorldOceansDay.org for free resources and planning help.

Do you have an Earth Day hangover--brought down by the thought of how much more needs to be done? Check out these 5 Pieces of Good News from Planet Earth for a pick-me-up!

April 19, 2012

Whatever happened to the Gulf oil spill?

April 10th, 2010 the Deepwater Horizon drilling unit exploded in the Gulf of Mexico—it took the lives of 11 workers that day, and the 4.9 million barrels of crude oil that would eventually seep into the ocean continues to affect millions of lives today.

The Ocean Project’s quarterly tracking data showed a spike in interest in ocean health in June 2010. In that quarter, the public not only had a heightened desire to protect the ocean, but felt that it should be a priority for the government. By the time the 3rd quarter tracking data returned, interest was already declining. Seeour April 2011 blog for more.
By August 2010, newscoverage of the oil spill had dropped to nearly nothing. Despite this oil spill being the second worst in American history, the lifecycle of the story was a scant few months.

There is mounting evidence that the damage done by this oil spill is much more serious and long-lasting than the media coverage would lead one to believe. From ZeroHedge.com:

Check out this video from a recent story by Al Jazeera:

The tendencies of the news media to drop stories quickly, interactions between federal agencies and lawsuits, and the ability of companies like BP to drive the discourse complicate our efforts to communicate about the long term effects of disasters like the Gulf oil spill. It’s important to keep these issues top-of-mind and not abandon people and ecosystems devastated by these events once the news story is no longer in vogue.

To take action, you can visit sites like the Gulf Restoration Network and check out our action page.

April 18, 2012

Thanks to our 1,500th Partner!

The Ocean Project is celebrating our 1,500th partner organization! We welcome the University of Uyo in Nigeria to our global network of partners working to advance ocean conservation.

The Ocean Project has welcomed 10 partners to the network in the past week--is yours one of them? Join us now!

April 5, 2012

Be part of the sustainable, ethical Easter tradition!

Whether you’re a person of faith or not, you’ve probably noticed all the usual trappings of Easter are upon us! The springtime celebrations this weekend of Easter and Passover are a great time to be a loving steward of the Earth. Many denominations are looking to their scripture and incorporatingenvironmental values into their worship.  In fact, if you are interested in getting more engaged in exploring religious worldviews to get a broader understanding of the complex nature of current environmental concerns, you may be interested in checking out the Forum on Religion andEcology.

We hope that no matter what you celebrate, you make the most of it by making choices that are healthy for the Earth, humankind, and bunny-kind.
Bunnies & Eggs

Eggs, rabbits, springtime… Easter is a time to celebrate fertility and life springing anew. Celebrate this respect for young life by caring for the Earth with a few easy steps:

Dye eggs, not baby animals—and don’t be a basket case

Chicks& rabbits don't belong in baskets! Dyed chicks and bunnies may seem like a fun novelty, but animals are not disposable and they certainly don’t deserve to be treated as.
Pets are a life-long commitment  and should not be purchased on a whim.

Recycle and Reuse

Use it up, wear it out, make it do! Using something you already have instead of creating demand by buying new is the most sustainable choice. This is especially important to remember when it comes to holidays and events that happen every year, but are much the same, such as Easter.

Ditch the Plastic!
  • Most plastic eventually ends up in the ocean; the average American's 'garbage in the ocean' footprint is about 600pounds annually, only 1-3% of which is recycled.

  • Use less harmful alternatives like shredded paper, fabric, or green yarn work just as well (and you probably have them lying around)! If you already have Easter grass, reuse or recycle it afterwards.
Candy is dandy, if it’s Earth and human friendly!

As we mentioned in our Valentine’sDay blog, the growing and production of chocolate can be harmful to the Earth and the people who help make it. Do your research online and buy candy that is good for everyone.

Celebrate new life in a new way

Just because it’s a tradition doesn’t mean you have to follow the crowd! Consider celebrating the arrival of spring by becoming a member of The Arbor Day Foundation. Memberships start at only $10—and they’ll send you 10FREE trees to plant! Now that’s cause for celebration.