The Ocean Project will be posting weekly roundups of the key strategic conservation communication and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!
- Why climate change doesn't spark moral outrage, and how it could
Grist’s David Roberts summarizes a new paper in Nature Climate Change called “Climate change and moral judgment,” by Ezra Markowitz and Azim Shariff from the University of Oregon. The article discusses why climate change isn’t viewed as a moral issue, and how we can frame the issue in a way that inspires action. via Grist
Related resource: How to Communicate about Climate Action as a Moral Imperative Tip Sheet - This short and sweet Tip Sheet from ClimateAccess gives some strategies for framing Climate Change morally. via ClimateAccess
Reddit as a Science Outreach Tool
Reddit is a social news site with a massive audience. Tony Barnston--a climate scientist at Columbia University’s International Research Institute for Climate and Society--discusses why engagement with this this website can be useful for science communicators, and gives some tips for how to connect. via The Yale Forum on Climate Change & the Media
- Climate Change: Generation X Attitudes, Interest, and Understanding
ClimateAccess summarizes a report from a University of Michigan longitudinal study finding that while Gen Xers are highly educated and scientifically literate, there is a general lack of concern and understanding about, and attention to, climate change. Important things to keep in mind and may be helpful for developing strategies to reach this important audience. via ClimateAccess
- Trying to tell a climate story? Check out these 'storylines' from ClimateBites for ideas.