About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

October 19, 2012

Communicating Conservation: Weekly Resources and News

The Ocean Project will be posting weekly roundups of the key strategic ocean and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!

News & Discussion

Check out these timely articles and essays which may be helpful for framing various environmental issues, connecting with specific audiences, or otherwise informing your storytelling and communications.

  • More Americans Say There is Solid Evidence of Global Warming
    As many environmentalists speak out about the lack of climate change talk from the US presidential candidates: Pew Research Center for the People & the Press releases a new study showing increasing numbers of Americans accept that global warming is occurring. A 67% majority say there is solid evidence for global warming, and 42% say human activity is to blame. Notably, an increasing percentage of Republicans (48%) and independents (65%) say there is solid evidence.

  • People at Risk to Natural Disasters and How Nature Can Help
    A very sticky argument against environmental action is that it doesn’t make good economic sense. Of course, an argument doesn’t need to be true to be effective! This article by Michael Beck counters that claim by laying out the findings of the 2012 World Risk Report – healthy ecosystems such as reefs and mangroves are cost-effective for risk reduction. They help mitigate damage caused by coastal storms and flooding better than just “gray” infrastructure (artificial breakwaters and seawalls) alone.

  •   Energy Perception And Policy Reality
    An interesting, brief article from NPR about the vast disconnect between the public’s perception energy and the political reality of energy. Bonus disturbing reminder of this bewildering Michelle Bachmann quote from 2011: “Under President Bachmann you will see gasoline come down below $2 a gallon again," she promised. "That will happen."


Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

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