About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

November 2, 2012

Communicating Conservation: Weekly Resources and News


The Ocean Project posts weekly roundups of the key strategic ocean and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!

News & Discussion

Check out these timely articles and essays which may be helpful for framing various environmental issues, connecting with specific audiences, or otherwise informing your storytelling and communications.

  • The thrilling new climate blockbuster: Hawks vs. Scolds!
    As usual, David Roberts of Grist and Andrew Revkin of The New York Times are writin' about talkin’ about climate change. In the articles linked, they address the phenomenon of climate change communicators’ “reverse tribalism” in a manner that is respectful and lively (possibly a first for the internet). Here’s another perspective from a self-described ‘scold’ which sums it up and offers more commentary.

  • So how should we talk about Sandy?
    George Lakoff makes a case for how we can effectively communicate the link between hurricane Sandy and climate change. He recommends framing it as a systematic relationship—like smoking is a systematic cause of lung cancer, climate change is a systematic cause of more frequent extreme weather. This is as opposed to a direct causation (as throwing a rock is a direct cause of a broken window). What do you think? Dan Kahan responds at the Cultural Cognition Project.

  • Environmental Justice for Human Health
    A new study has shown that "tiny particles of air pollution contain more hazardous ingredients in non-white and low-income communities than in affluent white ones." The intersectionality of social justice and environmental health is old news to many who fight for environmental protections, but a useful resource in framing the issue. Lots of specifics in the linked article.

Resources

Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

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