About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

August 24, 2012

Communicating Conservation: Weekly Resources and News


The Ocean Project will be posting weekly roundups of the key strategic conservation communication and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!

News & Discussion



Resources


Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

August 17, 2012

Communicating Conservation: Weekly Resources and News


The Ocean Project will be posting weekly roundups of the key strategic conservation communication and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!

News & Discussion
  • Americans' Confidence in Television News Drops to New Low
    A new Gallup poll finds that Americans are increasingly distrustful of television news. Those who identify as liberals and independents have had a massive drop in trust levels, and now report confidence levels more like conservatives.

  • How Can We Change the Fossil Fuel Industry?”
    Tom Bowman interviews Bill McKibben about his recent Rolling Stone article, and how we can change the fossil fuel industry. Audio file.

  • New poll reveals only 2% of Canadians think climate change is not occurring
    A further nine percent believed climate change is occurring naturally, and 54% felt both humans and nature are playing a role.

  • Why we are poles apart on climate change
    Dan Kahan posits that the problem isn’t the public’s reasoning capacity; it’s the polluted science-communication environment that drives people apart.

Resources

Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

Two ClimateAccess articles on the current weather in the US west and communicating climate change:

August 13, 2012

Small Grants Applications are due September 1st!

Have a project that you’ve always wanted to try but were put on the back burner for other funding priorities? Then you should check out The Ocean Project’s Small Grants RFP!

We’re looking for projects that implement the findings of our market research, evaluate its success, and share the experience with other partners. If you are a partner zoo, aquarium, or museum and with a great idea, let us help you! The Ocean Project Small Grants Program will grant up to $50,000 to ZAMs in 2012, with no minimum and a maximum of $15,000 per ZAM a year. See what our previous grant winners have accomplished with their awards.

If you’ve got a smart/innovative/interesting project looking to shift the paradigm on communicating to inspire conservation action, we want to hear from you! Check out the RFP to see if you qualify for funding.


Act now! The deadline is Sept 1, 2012.

August 10, 2012

Communicating Conservation: Weekly Resources and News


The Ocean Project will be posting weekly roundups of the key strategic conservation communication and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!



News & Discussion
  • A faceless enemy is named
    Sara Phillips discusses
    Bill McKibben’s recent climate change article at Rolling Stone. She points to one of the ways the popular article is unusually successful, and why climate change often struggles with the problem of "the blamelessness of unintentional action."

  •   It’s Time To Re-Brand Climate Change
    Tom Bowman talks about how we’ve framed climate change in the past and what we should think about for the future. Big brands are powerful—but polarizing. Right now climate change’s brand is linked with the very polarizing brand of ‘government intervention.’ What could it be in the future?

  • Making Green More Macho
    ‘Going green’ is often associated with “crunchy granola hippy” or “rich elitist snob” sensibilities and being feminine. This article discusses winning hearts over minds, and gives some tips for ‘macho’ storytelling and framing.


Resources
Some new studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

August 8, 2012

Survey Raffle Winners

Thank you to everyone who responded to our calls for comments and feedback! We appreciate our partners taking the time to help us better support ocean conservation efforts. We will be sharing our findings in the coming weeks. In the meantime, congratulations to our $50 amazon.com gift card winners:

August 6, 2012

California: 25 days to rise above plastics!


California has until August 31st to pass two groundbreaking pieces of legislation: a plastic bag ban, and a phase-out of all foam take-out containers.

How can I help?


If you’re a resident of California, the most important way you can help is to contact your assembly members and senators directly and tell them to vote YES on SB 568 and AB 298. It takes only a few minutes to make your voice heard with a phone call or email. Your representatives are how you can make your voice heard, so speak up! These links from Surfrider walk you through it, and even give you tips about what to say in a phone call:



Not a California resident? You can still help. Click here to sign the petition!

Did you know? 


The average single-use bag is used 12 minutes before being released as pollution in the environment or waste into the landfill. Less than 5% of plastic bags are actually recycled. Californians use an estimated 12 billion plastic bags a year; before the L.A. County bag ban took effect in 2011, each resident consumed approximately 433 single-use plastic bags per year! 

Ninety percent (!) of the polystyrene foam used in the US is thrown into landfills or ends up in the ocean-its light weight and buoyancy allows it to spread widely. As a plastic product, the foam doesn’t degrade and it wreaks havoc on the wildlife it comes into contact with.

Why the bans? They work! It’s a simple, common sense solution to a growing problem. The best part? There’s no downside. Click here for success stories.


The bills


Assembly Bill 298 - Plastic Bag Ban and SB 568 - Statewide Phase Out of Polystyrene Foam Food Take-Out Containers.

Deadline: August 31st, 2012.

August 3, 2012

Communicating Conservation: Weekly Resources


The Ocean Project will be posting weekly roundups of the key strategic conservation communication and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions!