About Me

This blog is primarily geared toward staff at the zoos, aquariums, museums (ZAMs), and other conservation education organizations that are part of our growing global network. We aim to provide you with cutting edge, challenging, and creative information, ideas, and tools to become as effective as possible at communicating about and for conservation with your visitors and the public.

See our ongoing communications research, or join our growing network, at The Ocean Project's website.

February 8, 2013

Communicating Conservation: Weekly Resources and News

The Ocean Project posts weekly roundups of the key strategic ocean and climate communication resources we’ve been tweeting. Each link will be posted with a short description of what you’ll find—please feel free to ask us any questions and share!

News & Discussion

Check out these timely articles and essays which may be helpful for framing various environmental issues, connecting with specific audiences, or otherwise informing your storytelling and communications.

  • Sounds of Silence
    A depressing set of numbers: weekly science sections in newspapers have dropped from 95 in 1989 down to just 19 in 2012.

  • Why We Need Solutions Journalism
    On the heels of that last item: this is a serious issue. David Bornstein explains the important role of the media as a feedback mechanism and how, when we focus on solutions as well as problems, it can help encourage social change.

  • Inspiring the Next Generation of Ocean Advocates
    Check out our guest blog post by Dave Glenn of Seattle Aquarium - he talks about his experiences encouraging the aquarium's young volunteers to go beyond their typical duties and start on a journey of making change.


Some studies, market research, toolkits, and strategies that may be helpful when communicating about conservation and climate change.

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